Sony’s Plan For E3 Success

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Sony will be the last press conference on Monday before the actual E3 show begins on Tuesday so they better use the opportunity to absolutely hit me (and you) over the heads with how insanely awesome the PS4 is going to be. Now I have already gone on record and said that Sony has already won me over with their February press conference when they solely put the focus on games. I expect E3 to continue this, especially since Microsoft is getting a bit of blow back from their gimmick heavy Xbox One reveal (which they did say beforehand would happen, but the internet cares not).

Like with Nintendo, we will offer up a few points that we think Sony should hit on to make sure gamers know the PS4 is a powerhouse that warrants their hard earned money this fall.

PS4 Price AND Release Date

This is in no way a guarantee to happen, but it will go a long way to helping out my wallet if I know the when and how much of the Playstation 4. Selfish? Yes, and I don’t mind. Sony could hold one or the other off for a later date, but they know all eyes will be on them on Monday so why not go ahead and throw us gamers a bone?

I still hold to my thoughts that the PS4 will beat the Xbox One to the shelves, if only by a week or so. October 25th still has a nice ring to it. It is a few weeks after a big PS3 exclusive (Beyond: Two Souls) and a week before the release of Call of Duty: Ghosts.

When it comes to the price of the system this is where the guesses are all over the place. Some analysts have recently ventured a guess and said that the PS4 could retail in the $350-$400 range. This is a pipe dream. Now don’t get me wrong, I hope to God that I can get a PS4 for under $400 come this fall, but I just do not see this happening especially with all the hardware under the hood of it. I am already mentally prepared for a $499 price point with a slight possibility of a second sku for $549. We are a different culture than 2005 when Sony floored us with “599 U.S. dollars” for the PS3. We pay $200 for new phones on a regular basis, a large section of the population have tablets that range anywhere from $250-$800, Apple overcharges for a brand name and our country proudly ponies up the cash. I don’t think Sony has to be worried of any backlash when they announce a $500+ console anymore.

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Use Your Franchise Power

The real power behind Sony is in its bevy of quality studios and their franchises. Sony Santa Monica, Naughty Dog, Polyphony, Sucker Punch, Guerrilla and Media Molecule are huge developers that handle Sony’s biggest properties and there is not a bad one in the bunch. Microsoft only wishes they had studio strength like that which is probably why they have announced a new initiative to get more studios under their umbrella. We already know that Killzone: Shadow Fall and Infamous: Second Son will be launch titles for the PS4 and should be playable at the show. That is a good start. For Sony to really take a hold of the gaming community they need to show off the PS4’s potential with their other big names. Uncharted, Ratchet and Clank, God of War and others will all eventually make their way onto Sony’s next-gen machine and even just an announcement of one of these will certainly help matters. Please be Uncharted 4.

Let Microsoft Take The Hit On Used Games Fiasco

Ever since the Xbox One reveal, Microsoft has quickly gone from elation to damage control over the mixed signals about the online connectivity of its new console and the possibility of charging a full game fee for using games on other consoles. Now Sony has already gone on record and said that the PS4 will not be requiring an internet connection of any kind to play games, but the jury is still, mysteriously, out on a one-time use code for games that will link new games to owners consoles. I think this is inevitable and Sony and Microsoft are going to get a lot of flak, but it is most likely publisher driven. So since Microsoft is already the “bad guy” in this scenario let that keep being the story for as long as possible. Let the idea a new game code marinate in people’s brains for a few months before announcing that the PS4 will require them also. It may not be a popular decision, but at least most of the heat will have died down.

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Wherefore Art Thou Vita?

Even with slow sales, the Vita keeps chugging along and has, in the year and a half since its release, built up quite the quality library. The addition of PS Plus to the handheld has added a lot of extra value giving buyers anywhere from 6-11 free games with a year of Plus. Guerrilla Games Killzone: Mercenary is looking like the true current-gen handheld FPS we have been waiting on. Beyond that it gets a little thin, but fear not, Remote Play is coming along to save the day. News is that Sony is requiring all games that will release on the PS4 that are not Move oriented to have Remote Play between the console and the Vita. Now I know that Remote Play on the PSP was sketchy as hell, but the Vita is a powerhouse for a handheld system and should have no problem running a scaled down version of games with its beautiful OLED screen. The Vita will never be a competitor to the 3DS, but Sony can still ensure that it carves out its own unique niche.

Stay The Course

It has been so far, so good for Sony and the PS4 and there is no reason why they should not leave E3 feeling as if they are in the driver’s seat for the next-gen consoles. They took a calculated risk in February when they went all in with gamers. Microsoft will keep up with their “all in one” presentation for the Xbox One so all Sony needs to do is keep hedging their bets on the gaming community wanting a system that is built from the ground up to play games. This next generation will be like no other with Sony and Microsoft splitting paths on their company strategy when it comes to consoles. To me, Sony is easily winning the word of mouth battle with gamers and come E3 all they need to do is stay focused on the games.






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