In an effort to win back gaming customers lost to the likes of Best Buy and Amazon, Target has announced that they will begin price matching other retailers and even their own website, Target.com, in stores. According to the new policy, if you find a price within seven days of your purchase from a retailer’s print ad or online site then Target will match the price.

“Guests can confidently shop at Target every day for the best value in retail. We know that our guests often compare prices online. With our new Price Match Policy and the additional five percent savings guests receive when they use their REDcard, Target provides an unbeatable value,” said Target CEO Gregg Steinhafel.

So where do I need to go to get back the 30 dollars from last year I lost because Target would not match their own online price?