Square Enix is the company that doesn’t realize they aren’t as big a player as they used to be. They basically owned the 90’s, but have been losing relevance and money for the last dozen years. So it kind of made me sick this morning when I read that they are complaining about weak sales for two huge games.
Tomb Raider is projected to sell 3.4 million copies and Hitman: Absolution is projected to hit 3.6 million by March 31st.
Here is my beef. What in the blue hell were Square’s projections of these games??? Hitman had a long break in between entries and I even wondered if people still cared enough to buy another game starring Agent 47. Well 3.6 million people did apparently. And Tomb Raider is the one that is truly getting under my skin. The game has “weak” sales with 3.4 million copies…..in 26 days!!! The game just released on March 5th and Square is bitching about over 3 million copies sold. 97% of games would kill for games like that with the 3% being disappointed consisting of Call of Duty, GTA and Halo.
This is one of the problems in today’s video game world. You can project a game to sell 6 million copies, but here is the thing publishers, and I will say it slow for you.
Not. Every. Game. Can. Be. Call. Of. Duty.
Maybe if you stopped wasting every red cent you had on useless ass Final Fantasy ports for every damn system and phone imaginable, you wouldn’t not have to up your projections so high for every other game to cover your inability to handle your own finances.
Even [amazon_link id=”B0076ZQSFI” target=”_blank” container=”” container_class=”” ]Sleeping Dogs[/amazon_link], which I fully credit Square with saving from death, was considered a disappointment with 1.5 million copies sold. A new IP (even if it did start as a True Crime game) that has sold over a million copies used to be considered a success.
Now don’t get me wrong, I understand game development costs are also way higher than they used to be, but I can not accept that a game that has sold over 3 million copies in just 26 days is already considered a disappointment by Square’s standards. At this point the company should be kissing Crystal Dynamic’s ass.
Be sure and read our review for Sleeping Dogs and our dual review for Tomb Raider here and here.
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